There is a reason Netflix has become one of the most prominent and accomplished content creators in India. After making a deep mark for itself in the global visual space, it's pretty much on its way to achieve the same in the country. Don't believe us? Here's evidence in the form of this ad film starring Vijay Varma playing a pickpocket in the most convincing manner. The YouTube title of the video suggests that it's going to be about the product Netflix has to offer, a cheap subscription, yet, the viewer is left guessing throughout as to how this marketing goal will be achieved. It's a single-character narrative with beautifully shot visuals and an equally strong voiceover by Varma. The sophisticated cinematography, the powerful performance and the wonderful writing of the film are all tied together most seamlessly with visual tools referencing to Netflix's most popular shows, both in India and internationally. This ad film, thus, more than simply being a commercial selling a product, is also a visual treat for fans of not just the content it refers to, but also of storytelling and visual arts in general.

Pappu Pakitmaar | Short Film of the Day

With disturbing data that suggests one in every three women in the world has been sexually or physically abused at some point, this short film by UN Women makes a strong case for women's rights. The simple weaving of visuals of different situations are sufficient to convey how unsafe women are at work, in public spaces and at home. Lakeer raises a very important question - where do we draw the line when it comes to violence against women? With a coherent and sophisticated narrative, further coupled with good acting and visuals which are disturbing without even bordering on voyeurism, the short film becomes the kind of content the world needs.

Lakeer | Short Film of the Day

Stories of perseverance inevitably become one of the most poignant stories ever told. This ad film directed by Vishal Bhardwaj and narrated by Gulzar is a collection of four such stories. The film's visuals mostly refer to outdoor spaces whose beginnings and ends are undefined, perhaps suggesting the greatness of the subjects it portrays. Simply the stories by themselves were sufficient to make this film work. However, throw in powerful and impeccable narration, writing and direction, and the film truly becomes a magically moving product which touches the viewer deeply without being even remotely sentimental.

Celebrating India's Biggest Payments | Short Film of the Day

To say the short film is the loveliest, most wonderful thing you'll see today won't be incorrect. Fuelled by Love goes to show that while coming to a foreign country might be an overwhelming experience, it can also be one of the most poignant memories of your life. Additionally, the film shows that no matter how different two cultures or geographical locations are, kindness still remains the universal language that has the same meaning for everyone. The film portrays all of this while introducing the viewer to a beautiful bond between an old Indian woman and a British air hostess.

Fuelled by Love | Short Film of the Day

This short ad film gets full points for the social message it carries. In the most touching manner, it draws attention to the indomitable human spirit which, no matter what, irrespective of the scale of the calamity, will always fight back and find hope. It also manages to be very powerful and evocative despite its short length. While celebrating Kerala's recovery post the devastating floods of 2018, the film makes another subtle yet relevant comment and that is on gender. If you were to watch just one thing today, let it be #KeralaIsOpen

#KeralaIsOpen | Short Film of the Day

As the title suggests, this short film by J&K tourism showcases the warmth and hospitality of the Kashmiri people. You will be mesmerised by the breathtaking shots of Kashmir. You will not guess how it ends.

Kashmir : Warmest place | Short Film of the Day

Reunion is a story of closure, obtained years after separation. This short film by Google is very well directed and crafted, especially how it captures the power of Google Search in daily life. The actors are good, as is the wonderful background track by Piyush Mishra, Bachpane ki tang gali. Go visit your childhood.

Reunion | Short Film of the Day

The opening scene is a tight close up of a worried man whose wife has ended up in an accident and broken her leg. The narrative does a good job of drawing in the viewer into his distress, only for an unexpected turn waiting for them as it progresses. The film employs a black and white palette at the beginning and experiments with colour transitions. Additionally, it is endearing and simple - two things that work best for it. Another strength lies in the fact that it does not try to be anything it's not. There is also a wonderful celebration of love for the romantic in all of is that will leave you with warm fuzzies inside.

Platinum Excuse | Short Film of the Day

While becoming a mother might be hailed as a miracle of nature, glorified in the most bombastic terms, what lies underneath is a huge, huge challenge for women. Your Second Home draws attention to this lesser talked about aspect of pregnancy. A woman's body undergoes tremendous change during the process. Forget normalisation, there isn't even awareness about the same. The short film attempts to change the same and succeeds gracefully. The taut plot further enhances the outcome of this effort and leaves the viewer better informed about this demanding stage, emotionally and physically, in a woman's life.

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