The opening scene is a tight close up of a worried man whose wife has ended up in an accident and broken her leg. The narrative does a good job of drawing in the viewer into his distress, only for an unexpected turn waiting for them as it progresses. The film employs a black and white palette at the beginning and experiments with colour transitions. Additionally, it is endearing and simple - two things that work best for it. Another strength lies in the fact that it does not try to be anything it's not. There is also a wonderful celebration of love for the romantic in all of is that will leave you with warm fuzzies inside.

Platinum Excuse | Short Film of the Day

Sometimes it's the simplest stories that touch us most deeply. Cuddly affirms this by giving us a glimpse into the lives of a mother and her daughter. In an effortless manner, the film gives an account of one evening, which is perhaps the representative of their entire relationship. Convincing performances by Neena Kulkarni and Shruti Vyas, along with Karan Shetty's competent direction, add to it greatly. A mother may not always understand her child's decision, especially those pertaining to her education and profession, yet her love remains unconditional. In the same vein, Cuddly becomes a winning portrayal of a mother's unwavering support, despite her inability to familiarise herself with all aspects of her daughter's life.

Cuddly | Short Film of the Day

In a country that's premised on secularism, can people's identity be chalked down to a single religion? The short film seems to suggest it can be indeed, but in quite an unpredictable manner. The strengths of One Faith are several - from elegant visuals to smooth transitions, from adept writing to its inability to hold the viewer's attention. The narrative also earns full points for having an endearing twist at the end. The short film thus becomes a wholesome product to be consumed on a gloomy day to rekindle your faith in mankind's ability to be kind, make friends, and above all, not take things too seriously.

One Faith | Short Film of the Day

Here's a little throwback to the foetus of Vicky Kaushal in a sweetly funny and endearing commercial from an earlier time in his career. Kaushal, our protagonist, has primarily one concern - that would be revealed only till the end to the patient viewer of this ad film. The film is very frugal in the resources it employs - a fixed physical space, a straight storyline and limited frames. However, where it outdoes itself is with the performance. Kaushal brings the most honest and effervescent rendition of a regular office going professional, trying to light up his work life as well as your screen with his little desires. In the fashion similar to the chocolate he is holding in his hand, this commercial too will leave a sweet aftertaste with you at the end of it all.

Cadbury KBC| Short Film Nominee

The short film is a heartfelt exploration of a fan's admiration for Amitabh Bachchan. The protagonist is no other than a familiar granny-figure who sits by herself, engaging in a household chore. The visuals make a pretty picture of a zesty woman deftly working her fingers through the peas in her lap as she gushes over the senior Bachchan. While the protagonist might modestly downplay her dedication to the actor, there is more than a little warmth to be found in her naming a dozen of his films in a single breath. The ad has an innocent intention which it manages to communicate to the viewer in an endearing manner. It's approach is one which is complete with brevity and effortless humour, further allowing it to be a lighthearted, fun watch.

Grandmother | Short Film of the Day

Art indeed has a higher purpose, one of not only imitating reality, but also changing it for the better. The ad film is a reminder of the same by portraying how positive stories enable us to break out of the moulds society forces us into. What is it that can't be conquered with love and kindness, with a little support of those around you and with a desire to help each other? The film raises the same rhetorical question by presenting the viewer with different scenarios. The smooth and skilled visual transitions from one scenario to another enriches it further. Stories have the power to lead to constructive thought which in turn can lead to reformative action. Let this film simply be an invocation of this particular truth, if nothing more.

Badal Diya | Short Film of the Day

Made as a celebration of the 100 years of Indian cinema in 2017, the ad film is a brief, but lasting romance with the city of Mumbai. Explored through the eyes of a taxi driver, the film packs a full punch in its short duration and a notable use of handheld shots. As our protagonist regales us with his story, we find out he came to Mumbai from Allahabad and is a fan of Amitabh Bachchan. Iconic dialogues from memorable Bollywood films smoothly jump out of his mouth, reminding the viewer, that amidst the hustle and the rush indeed lies the city of dreams, harbouring the hopes and efforts of the countless, often drawn to it by the glamour of tinsel town.

The Taxi Story | Short Film of the Day

It's a stressful morning because one partner has left a wet towel on the bed, the other has forgotten to switch off the geyser. As a playful quarrel begins between the two, there indeed is a happy realisation waiting around the corner for them. The ad film is concise and endearing, with notable chemistry between its two actors. Consequently, the highs and lows of their relationship come across as honest and convincing. Further, the idea and intention of the narrative is conveyed swiftly with not even a single extra shot. There is much to be gained from a video that communicates its message swiftly, keeps the plot crisp and moves on soon enough, won't you agree?

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