The very first visual of the ad film sets the premise for what the rest of it is going to be about. Two women sit watching the television, when one of them, played by a chippy Rasika Dugal, spies the entry of a cockroach, timed at the same time as the entry of the hero in the film they are watching. As the two women figure out the solution to their problem of insect control, the film maintains its chirpy, effervescent tone. It does not pretend to be anything more than what it is - a crisp narrative that talks about a product in an impactful manner, and that indeed works for it most successfully.

Godrej Hit | Short Film of the Day

The ad film has a very simple thing to convey - stop falling for beguiling short cuts if you want lasting effects. The same is communicated through the example of a woman who wants to drop them extra kilos. She finds herself falling prey to a gimmicky product which vibrates when attached to her waist. The film shows the passage of time in a comedic manner, minus any results in terms of her weight loss, whatsoever. The video further employs the use of limited physical space and portrays all that it has to through limited frames and camera angles, and perhaps it is in that that its success lies.

Setu Leanlite | Short Film Nominee

The ad film tells the unfortunate story of a man's struggle to not wreak havoc on his bed while watching a football match. Though his bachelor days might not have entirely seen this as an obstacle, things change after he gets married. The constant creaking of the mattress leaves his wife unimpressed and she communicates the displeasure in no equivocal terms. Hello, a new fancy mattress which ensures that only one side of the bed is disrupted, even during vigorous movement, keeping the other side protected from the said havoc. The short video is direct in its attempt to put the message across, and this is also why it succeeds in achieving the same.

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