The ad film tells the unfortunate story of a man's struggle to not wreak havoc on his bed while watching a football match. Though his bachelor days might not have entirely seen this as an obstacle, things change after he gets married. <br><br> The constant creaking of the mattress leaves his wife unimpressed and she communicates the displeasure in no equivocal terms. Hello, a new fancy mattress which ensures that only one side of the bed is disrupted, even during vigorous movement, keeping the other side protected from the said havoc. The short video is direct in its attempt to put the message across, and this is also why it succeeds in achieving the same. 

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