What is love and what is companionship? The short film attempts to look at their many forms as they take flight beyond their traditional roles. The wonderfully crafted narrative explores the meaning of dressing up and how strangely liberating it can be from mental and emotional prisons. Is it in the colour of a new lipstick, the swirl of a dark eyeliner or the glow of a new highlighter? This festive season, discover friendship, dressing up and the joy of being in love with your body. Feeling overwhelmed as to what Qaid is about? Good, now you're ready for this beautifully well-intentioned film.

Qaid | Short Film of the Day

On 10th January, 2017, Gudiya was abducted to never return home. What soon followed came to be known as the Kathua rape, an act so vile and brutal that it shook the conscience of the nation. However, a year later, as the headlines of violence against women continue to flow, what has truly changed, or so asks this short film. It sews together a series of linked visuals to draw attention to incidents of brutal acts committed against women in India in the recent past. This is made more disconcerting by the voiceover which is done by a child's scared voice. From Gudiya to Nirbhaya, from the fear of walking down a dark street or sitting alone in a cab to a mother's hesitation to send her daughter to school - the cycle simply stays in motion. As the news lingers in our head, the fear gets carried over to the new year, leaving us with the question - akhir iss naye saal mei naya kya hai?

Kathua’s Gudiya | Short Film of the Day

When Baz Luhrman says your siblings are a link to your past and most likely to stick with you in the future, does it hold true for all sibling equations? The short film will engage with this concern as it takes you into the life of two sisters, one studying on the eve of her exam, the other having just returned from a long day at work. As the two find themselves at the centre of several subsequent quarrels, Sweet and Sour progresses to reveal a grave truth. Does a relationship between two sisters always have to be of love and nurturing? How does this truth about their relationship affect their already conflicted equation? The film, in its short duration, would raise and attempt to answer all of these questions, and in the process, leave the audience with a unique aspect of a sibling relationship.

Sweet and Sour |  Short Film of the Day

The short film has done the unthinkable - it has attributed sexuality to Indian mothers. This Mother's Day, it provides us with a much needed conversation on the intimate desires of a woman, irrespective of her age. As is true of many Blush videos, this one too intuitively raises questions on behalf of the audience - how can a middle aged mother have these desires? Is this even expected from her? How can she procure a sex toy? - and answers them all. It is wonderful in the manner it shows a confident woman, embracing her sexuality with no guilt or shame, and reminds the viewer that a woman's sexuality is no one's business except hers.

Risky Business | Short Film of the Day

Despite the presence of Article 15 in the Indian Constitution, which forbids discrimination of people based on their religion, caste and creed, the contemporary reality in the country is far from it. This video with Ayushmann Khurana calls out the same. Ahead of the release of his film Article 15, it becomes one of the many similar videos Khurrana has been doing with other publications. In terms of treatment, the video is simple and straight. The writing is constituted by powerful poetry, questioning the status quo. It earns full points for being thought provoking and impactful, albeit not standing out for its visuals, art direction and overall execution.

Article 15 - Throne Of Equal Opportunities | Short Film of the Day

The short film does a good job of convincing you of its predictability, and then an even better one of proving you wrong. It’s the story of one afternoon where a solo trip is being discussed by a mother and daughter duo over a cup of tea. The mother has apprehensions of what it is to begin while the daughter is convinced of what a wonderful experience it is to be by yourself. Not entirely subtle in its messaging, the short film leaves you with a reminder to be kinder to your parents, especially when they forget it themselves.

Zindagi Ki Itinerary | Short Film of the Day

This Holi, here's a heartwarming message that reminds you how to celebrate it off your phone and away from screens. A grandmother is alone at home with her granddaughter who'd rather click pictures of gujia than eat them. The short film is an endearing exploration of their bond and the manner in which generation gap fits in there. In case you were wondering how to celebrate #AsliHoli, how about this short film that will leave you with a few ideas about spreading love and colour.

Asli Holi | Short Film of the Day

The short film is well-intentioned and made with a clear idea of its target audience. It's the story of a young couple where the wife is older than her husband and more successful financially. Consequently, there are several obstacles in their journey of acceptance. However, as an angry father dismisses his daughter-in-law, there is a little surprise waiting for him around the corner. The film attempts to draw attention to the balance of tradition and modernity. It further reminds women to not be apologetic for their success and achievements.

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