The very first visual of the ad film sets the premise for what the rest of it is going to be about. Two women sit watching the television, when one of them, played by a chippy Rasika Dugal, spies the entry of a cockroach, timed at the same time as the entry of the hero in the film they are watching. As the two women figure out the solution to their problem of insect control, the film maintains its chirpy, effervescent tone. It does not pretend to be anything more than what it is - a crisp narrative that talks about a product in an impactful manner, and that indeed works for it most successfully.

Godrej Hit | Short Film of the Day

As paranoia, fear and anxieties associated with a pandemic come to constitute our 'new normal', the short film takes us into the life of a young woman living by herself. From scrubbing her hands multiple times in a day, to drowning her footwear, mask and other objects of daily use in heaps of detergent and water, she does it all to protect herself during the coronavirus outbreak. The film is interesting in its approach to these events, marked primarily by a complementary edit. In addition to this, an element of the comic is also roped in by mapping the narrative against the highs and lows of an opera that forms its background score. During a time when things at the horizon seem increasingly bleak, the film offers a lighthearted, fun interpretation of a pandemic that is already threatening to douse our spirits.

New Normal | Short Film Nominee

The short film is an homage to all the frontline warriors in the war against coronavirus. The narrative pays tribute to doctors, police personnel and people who are in charge of keeping our surroundings clean and hygienic. It communicates it all within its short duration and concludes with a positive message.

Lakshmanrekha | Lockdown Film Challenge

Amidst all the health advisories in these disconcerting times of Coronavirus, let this film be the most important first step you need in the fight against it. The narrative highlights the importance of hand-wash and its regular usage to protect yourself as well as others against the infection.

Hand Wash | Lockdown Film Challenge

The short film makes an honest attempt to draw the viewer's attention to the one certain way to protect oneself against the Covid-19 pandemic afflicting us currently - to closely follow all the health and safety advisories. As the title suggests, the film is a loud and clear reminder to wash your hands regularly.

Handwash |Lockdown Film Challenge

Viewing the world through the lens of an abominable creature, the cockroach, the audience travels to various hidden corners and crevices of a regular household. 
An impending doom looms over billions of human beings, be it in the form of a global epidemic or any other human-made calamity. However, amidst everything, the nightcrawlers and disease carriers have the capability to truly survive and outlive each one of us. As the film suggests, you could kill one of them, but never all of them.

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