The opening scene is a tight close up of a worried man whose wife has ended up in an accident and broken her leg. The narrative does a good job of drawing in the viewer into his distress, only for an unexpected turn waiting for them as it progresses. The film employs a black and white palette at the beginning and experiments with colour transitions. Additionally, it is endearing and simple - two things that work best for it. Another strength lies in the fact that it does not try to be anything it's not. There is also a wonderful celebration of love for the romantic in all of is that will leave you with warm fuzzies inside.

Platinum Excuse | Short Film of the Day

With disturbing data that suggests one in every three women in the world has been sexually or physically abused at some point, this short film by UN Women makes a strong case for women's rights. The simple weaving of visuals of different situations are sufficient to convey how unsafe women are at work, in public spaces and at home. Lakeer raises a very important question - where do we draw the line when it comes to violence against women? With a coherent and sophisticated narrative, further coupled with good acting and visuals which are disturbing without even bordering on voyeurism, the short film becomes the kind of content the world needs.

Lakeer | Short Film of the Day

When you step out of the house, how much time do you spend in deciding your outfit with respect to the space you’re going to be in? If you’re a woman, chances are the criteria of determining it are endless. From the time of the day to the people you are going to be with to how you’re feeling about your body - the list goes on. The sadder part is that most of these concerns have been internalised to the point that now they are not even conscious questions, but simply second nature. Breaking all of these moulds and reminding women that they have a right to wear whatever in the world they want to is this new ad film. Set to an upbeat track, it shows women in different situations and wearing bright, vibrant colours. From flats to heels, from cropped tops to kurtas - here’s a video that finally says, behen, kuch bhi pehen.

Behen Kuch Bhi Pehen  | Short Film of the Day

It's a stressful morning because one partner has left a wet towel on the bed, the other has forgotten to switch off the geyser. As a playful quarrel begins between the two, there indeed is a happy realisation waiting around the corner for them. The ad film is concise and endearing, with notable chemistry between its two actors. Consequently, the highs and lows of their relationship come across as honest and convincing. Further, the idea and intention of the narrative is conveyed swiftly with not even a single extra shot. There is much to be gained from a video that communicates its message swiftly, keeps the plot crisp and moves on soon enough, won't you agree?

Platinum Breakfast | Short Film of the Day

The ad film is an endearing insight into an evening soiree. The scene is set for a night of drinking, merry-making and perhaps, some major foot-in-the-mouth moments. Through a brief exchange, the film shows you a loving relationship of a couple and how they navigate the awkwardness of social situations together. Despite its brief length, the narrative does a notable job of achieving its aim of pronouncing the strength of a relationship. This, when supplemented with convincing performances and chemistry, makes it work as a wholesome product.

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