When it's time to visit the family, it's also time to confront parents' disagreement with lifestyle choices, nosy neighbours and your mother's failed attempts to contain gossip. Phuljhadi is a film which delineates all of this and more. From adoption to a mother-daughter conflict - the film touches upon them all. Aprajita is a working professional who has adopted a girl and this Diwali is the first time she's coming to her grandparents' house. Will it be a emotional reunion or a bitter goodbye?

Phuljhadi | Short Film of the Day

Ahead of Father’s Day, Blush’ latest offering is about a nervous, newly married’s woman’s relationship with her father-in-law. The narrative is plotted against the background of an India-Pakistan cricket match. As they watch the match together, the memory of the 1996 World Cup, where India and Pakistan played in the same team against Sri Lanka, is invoked. While reminding the viewer of a heartwarming memory in the history of the World Cup, the young woman finds a similar emotional space with her father-in-law that she had once found wit her own father. Released amidst the World Cup hysteria that has gripped the nation, the short film is simple, endearing and makes for a wholesome watch.

Unexpected Partnership | Short Film of the Day

The latest offering by Blush, made as part of the second season of their Unblushed series, takes us into the struggle and the eventual victory of a cancer survivor. The person in question is no other than Tahira Kashyap. Minimalist in its approach, the visuals of the film exhibit a skilled use of light and shadows. They are further complemented by poetry narrated by Kashyap herself. The film ends on an impactful note, reminding the viewer that the scars of battle are a reminder that you’re a ruler who’s now ready for their reign.

#Birthmarks | Short Film of the Day

Despite the presence of Article 15 in the Indian Constitution, which forbids discrimination of people based on their religion, caste and creed, the contemporary reality in the country is far from it. This video with Ayushmann Khurana calls out the same. Ahead of the release of his film Article 15, it becomes one of the many similar videos Khurrana has been doing with other publications. In terms of treatment, the video is simple and straight. The writing is constituted by powerful poetry, questioning the status quo. It earns full points for being thought provoking and impactful, albeit not standing out for its visuals, art direction and overall execution.

Article 15 - Throne Of Equal Opportunities | Short Film of the Day

With the ongoing exam result fever, this short video by Blush, is a pleasant reminder for students to not let their marks become an overwhelming force in their life. Ahead of the release of their film Student of the Year 2, Tiger Shroff, Tara Sutaria and Ananya Panday have come together for this video. When the three characters revisit an old report card, they are met with the realisation that their marks do not define them, passing on the same message to students and their parents. Set against the narration of a nicely-written poem, the video is simple, but heartwarming.

The Voice of a Report Card | Short Film of the Day

On Menstrual Hygiene Day, the latest video in the Blush Anthem series talks about menstruation and the manner the whole topic is dealt with in the country. Though Blush has made some wonderful videos in the recent past, there seems to be a lull in the innovation when it comes to video treatment. While this video makes a powerful comment, it sounds like one of the many voices, including their own, and thus has nothing new to say. Yes, menstruation is a taboo in India, yes, it leads to immense discrimination against women based on that, and yes, patriarchy is oppressing us like no one’s business, but didn’t we already know that?

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