In a world of stereotyping and fixed gender identities, anything which is a flight from the normative is a fresh breath of air, wouldn't you agree? This ad film, showing a celebration of Rakshabandhan between two sisters, is the perfect example of that.
In the most subtle manner, the film dethrones the superiority of one gender over another and leaves the viewer with the warmest fuzzies in their heart. After all, it is a festival of celebrating your sibling. Why let societal constructs stop that in anyway, right?
Read LessIn the most subtle manner, the film dethrones the superiority of one gender over another and leaves the viewer with the warmest fuzzies in their heart. After all, it is a festival of celebrating your sibling. Why let societal constructs stop that in anyway, right?
