The short film is funny, endearing and moving in equal measure. A teenaged girl gets her first period. While her mother, a gynaecologist, is at work, the only other adult at home is her father.<br><br> His unpreparedness, but willingness to help, the girl's initial inability to understand what's going on and the mother's successful attempts of normalising menstruation - all fit in the narrative most smoothly. There is a little coming-of-age present hidden away by her mother at home that helps her get past it all, and finally manage to smile. The father, after educating himself using the good, old internet, is also ready with a hot water bottle and a chocolate dessert. In a country like India, where a majority of mothers consider periods 'dirty' and fathers choose to remain unaware, Her First Time carries a relevant message - to accept menstruation as a normal, biological process.

Her First Time | Short Film of the Day

On Menstrual Hygiene Day, the latest video in the Blush Anthem series talks about menstruation and the manner the whole topic is dealt with in the country.<br><br> Though Blush has made some wonderful videos in the recent past, there seems to be a lull in the innovation when it comes to video treatment. While this video makes a powerful comment, it sounds like one of the many voices, including their own, and thus has nothing new to say. Yes, menstruation is a taboo in India, yes, it leads to immense discrimination against women based on that, and yes, patriarchy is oppressing us like no one’s business, but didn’t we already know that?

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