The short ad film brings to notice an attribute of its product, the mileage, through a series of routine conversations turned comical with the play on the tagline ‘kam peeta hai’. We see a middle-aged couple discussing it when the phrase prompts a taunt from the wife on the husband’s drinking habits.
Similarly, a doctor uses the play on the words to point out his alcoholic patient, a groom to convince the future father-in-law of the marriage, two heavily-costumed performers to assure the patrol policeman of their soberness and so on. The film aspires to portray the image of sensibility and smartness through the purchase of the product.
Read LessSimilarly, a doctor uses the play on the words to point out his alcoholic patient, a groom to convince the future father-in-law of the marriage, two heavily-costumed performers to assure the patrol policeman of their soberness and so on. The film aspires to portray the image of sensibility and smartness through the purchase of the product.
