The ad film has a very simple thing to convey - stop falling for beguiling short cuts if you want lasting effects. The same is communicated through the example of a woman who wants to drop them extra kilos. She finds herself falling prey to a gimmicky product which vibrates when attached to her waist. <br><br> The film shows the passage of time in a comedic manner, minus any results in terms of her weight loss, whatsoever. The video further employs the use of limited physical space and portrays all that it has to through limited frames and camera angles, and perhaps it is in that that its success lies.

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