Living in a primarily male-dominated society with rigid and pre-defined gender norms, women’s reproductive health issues are often neglected or treated with indignity. Addressing the same concerns, 'Right Education', in a short span of less than thirty seconds, presents us with a narrative sensitising the general public about a natural, bodily function – menstruation.
In a multi-purpose convenience store, a young girl is struggling to grab hold of the sanitary pads kept in the top-most shelf when a man offers help, thereby, breaking generations of stigma in a fleeting moment of kindness. The short video shares a resounding message of educating society about menstruation, in the process, chipping at the taboo, and the deeply questionable and problematic notions surrounding it.
Read LessIn a multi-purpose convenience store, a young girl is struggling to grab hold of the sanitary pads kept in the top-most shelf when a man offers help, thereby, breaking generations of stigma in a fleeting moment of kindness. The short video shares a resounding message of educating society about menstruation, in the process, chipping at the taboo, and the deeply questionable and problematic notions surrounding it.
