Spotlight October 24, 2021
By Big Bazaar with 6.8
ad film · Short Films · hindi
This ad film wins full points for its intention and the attempt at conveying it. It's a usual morning in the life of a young girl. But as she goes about getting ready with extra enthusiasm on this particular morning, the viewer immediately knows it's an important day for her.
By showing the hustle and bustle of the morning rush, Jazba normalises life and routine of a differently abled person. This perhaps is the first step in fighting stigma and making the temporarily-abled realise that no one is any less than them.
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