The story is of a saleswoman visiting three different houses to convince three potential customers to try her Mamta Tonic. She is giggly, chatty and determined to sell her product. The narrative of the film is skilfully written and achieved with the protagonist moulded in an artful manner. However, a dark twist awaits this seemingly mundane activity of door-to-door retail. The unpredictable plot further accentuates the intelligence of Mamta Tonic, bound to leave the viewer shook in their seat.

Mamta Tonic | Short Film of the Day

How far are you willing to go for social media fame? With this question at its core, the short film introduces us to the life of an aspiring influencer who gets fixated on the idea of securing a million views for his next video. In the process, the narrative becomes a pertinent comment on people's obsession with virtual glory, to the extent of dismissing, ignoring and even completely rejecting those around them who do not fully comprehend or understand it. As his father struggles with household chores and financial troubles, our protagonist is found consumed by his own obsession, rage towards a father who failed to secure enough money for a family member's medical treatment, thereby failing his family, and his deep disdain for the traditional route of stable employment. While this desire to finally create a viral video continues to grow disproportionately, hand-in-hand with absolute disregard for more pressing, immediate, practical concerns, a deeply disconcerting development awaits in the narrative. Will the protagonist truly manage to secure a million views, and even if he does, at what cost will this goal be finally achieved?

Clickbait | Short Film of the Month

This short film gives us a glimpse into the life of a character we all may have encountered at some point. He is patriotic, but does this patriotism extend beyond social media? Is it simply confined to a desire to be self-righteous and judge others? One Day Mataram, in no indirect terms, draws the viewer's attention to the irony of someone who makes loud proclamations of his love for the country on social media, but in his personal life, the truth is far from it. Will this film offend the viewer or make them realise the hypocrisy and double standards of many around them (or perhaps themselves)? That's anyone's guess.

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