The sinister intentions of the film are established right from the start when it opens with the deadly
chants of Bloody Mary! Bloody Mary! Bloody Mary! <br><br>
A strange, grumpy young man is going by his day. When he returns home, he is acquainted with people
around him who call out to to warn him against saying 'Bloody Mary!' thrice. Then
they all burst into laughter, calling him a 'phattu' (coward/imbecile). <br><br>
Tormented by the constant jibes, he decides to rebel and do exactly that which is forbidden. He utters
the deadly chant, and the consequences are evil.

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