How far are you willing to go for social media fame? With this question at its core, the short film introduces us to the life of an aspiring influencer who gets fixated on the idea of securing a million views for his next video. In the process, the narrative becomes a pertinent comment on people's obsession with virtual glory, to the extent of dismissing, ignoring and even completely rejecting those around them who do not fully comprehend or understand it.
As his father struggles with household chores and financial troubles, our protagonist is found consumed by his own obsession, rage towards a father who failed to secure enough money for a family member's medical treatment, thereby failing his family, and his deep disdain for the traditional route of stable employment.
While this desire to finally create a viral video continues to grow disproportionately, hand-in-hand with absolute disregard for more pressing, immediate, practical concerns, a deeply disconcerting development awaits in the narrative. Will the protagonist truly manage to secure a million views, and even if he does, at what cost will this goal be finally achieved?
Read LessAs his father struggles with household chores and financial troubles, our protagonist is found consumed by his own obsession, rage towards a father who failed to secure enough money for a family member's medical treatment, thereby failing his family, and his deep disdain for the traditional route of stable employment.
While this desire to finally create a viral video continues to grow disproportionately, hand-in-hand with absolute disregard for more pressing, immediate, practical concerns, a deeply disconcerting development awaits in the narrative. Will the protagonist truly manage to secure a million views, and even if he does, at what cost will this goal be finally achieved?
