How far are you willing to go for social media fame? With this question at its core, the short film introduces us to the life of an aspiring influencer who gets fixated on the idea of securing a million views for his next video. In the process, the narrative becomes a pertinent comment on people's obsession with virtual glory, to the extent of dismissing, ignoring and even completely rejecting those around them who do not fully comprehend or understand it. As his father struggles with household chores and financial troubles, our protagonist is found consumed by his own obsession, rage towards a father who failed to secure enough money for a family member's medical treatment, thereby failing his family, and his deep disdain for the traditional route of stable employment. While this desire to finally create a viral video continues to grow disproportionately, hand-in-hand with absolute disregard for more pressing, immediate, practical concerns, a deeply disconcerting development awaits in the narrative. Will the protagonist truly manage to secure a million views, and even if he does, at what cost will this goal be finally achieved?

Clickbait | Short Film of the Month

By way of humor, and a sense of the absurd, the film presents a notable effort in exploring questions of existentialism, life and an inherent pursuit of meaning within it. We are presented with a bizarre situation and reality where three characters have signed up on an app, inviting a hitman to murder them. 

The hitman, on his path of seeking acquaintanceship, has allowed two of these men to live a little longer than their scheduled time of death. Soon, a third character, a woman called Sparrow, fighting her own individual demons, joins the unlikely party. The writing and the core idea propelling the narrative exhibit potential, definitely worthy of deeper, longer exploration in future projects.

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