How far are you willing to go for social media fame? With this question at its core, the short film introduces us to the life of an aspiring influencer who gets fixated on the idea of securing a million views for his next video. In the process, the narrative becomes a pertinent comment on people's obsession with virtual glory, to the extent of dismissing, ignoring and even completely rejecting those around them who do not fully comprehend or understand it. As his father struggles with household chores and financial troubles, our protagonist is found consumed by his own obsession, rage towards a father who failed to secure enough money for a family member's medical treatment, thereby failing his family, and his deep disdain for the traditional route of stable employment. While this desire to finally create a viral video continues to grow disproportionately, hand-in-hand with absolute disregard for more pressing, immediate, practical concerns, a deeply disconcerting development awaits in the narrative. Will the protagonist truly manage to secure a million views, and even if he does, at what cost will this goal be finally achieved?

Clickbait | Short Film of the Month

The film presents an interesting overlap of the digital space with filmmaking. It positions two characters on the same plane - Simran, an aspiring actor on the sets of a film that has the power to launch her career, and Pia, a social media figure whose star is on a meteoric rise, and who works as an intimacy coordinator on the same film. 

Between the two stands Akaash who has helped Simran land this role in the first place. The choice of characters and the interpersonal equations the plot brings to life all present a dynamic array. The storytelling is further defined by an unmissable voice that engages with ideas of ambition and the insecurity that can often follow in its wake. 

Notwithstanding a little looseness in the screenplay, the final result is put together with thoughtfulness. The tonality evidences skill and the promise of further exploration of the themes and relationships thus presented in the film.

Most Viewed

Genres

Awards

Follow Us

Quick Links