In the face of all misogyny, sexism, classicism and women themselves participating in patriarchal oppression, it's a glass of juice which will become an agent of protest. The short film is the story of one evening and how that in itself is sufficient to delineate the normalisation of women's marginalisation. However, one day, when a woman decides to stand up and question it, will she be allowed the space to do so? Juice is a wholesome and skilful product which questions the grossly imbalanced gender equations. Shouldered by the most stellar performance by Shefali Shah, the film is undisputedly a very relevant, subtle and poignant piece of art on gender.

Juice | Short Film of the Day

The opening scene is a tight close up of a worried man whose wife has ended up in an accident and broken her leg. The narrative does a good job of drawing in the viewer into his distress, only for an unexpected turn waiting for them as it progresses. The film employs a black and white palette at the beginning and experiments with colour transitions. Additionally, it is endearing and simple - two things that work best for it. Another strength lies in the fact that it does not try to be anything it's not. There is also a wonderful celebration of love for the romantic in all of is that will leave you with warm fuzzies inside.

Platinum Excuse | Short Film of the Day

Cheers is a lot about covering distances, between alcoholism and being a teetotalism, conflict and reconciliation, running away and finding your way back. The short film portrays this with Ali Faizal and Anju Mahendru as the most convincing mother-son duo. The narrative is engaging and elegant and it has skilled cinematography and writing to thank for it. Add to it just the right amount of music and voila! You have a satisfying and wholesome piece of art on your hands.

Cheers | Short Film of the Day

The short film is about sound, as can be expected from a Radio City production, and how strong an identifying marker it can be. A young couple decides to take a taxi driver around town, but blindfolded. All that the old man has to do is guess his location simply by hearing the sounds around him.They serve as an efficient plot device and weave a lovely narrative as the characters go from one part of Mumbai to another. The feelings that the sounds of the city invoke in the protagonist are delineated well by the tight visuals, and the two together help to form a coherent and convincing narrative about Mumbai and a day in the life of a taxi driver.

Taxi Driver | Short Film of the Day

It's a stressful morning because one partner has left a wet towel on the bed, the other has forgotten to switch off the geyser. As a playful quarrel begins between the two, there indeed is a happy realisation waiting around the corner for them. The ad film is concise and endearing, with notable chemistry between its two actors. Consequently, the highs and lows of their relationship come across as honest and convincing. Further, the idea and intention of the narrative is conveyed swiftly with not even a single extra shot. There is much to be gained from a video that communicates its message swiftly, keeps the plot crisp and moves on soon enough, won't you agree?

Platinum Breakfast | Short Film of the Day

The ad film is an endearing insight into an evening soiree. The scene is set for a night of drinking, merry-making and perhaps, some major foot-in-the-mouth moments. Through a brief exchange, the film shows you a loving relationship of a couple and how they navigate the awkwardness of social situations together. Despite its brief length, the narrative does a notable job of achieving its aim of pronouncing the strength of a relationship. This, when supplemented with convincing performances and chemistry, makes it work as a wholesome product.

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