Made as part of the Start A Little Good series by Hindustan Lever, the ad film by Little Lamb Films goes to show how far a simple act can go in saving the environment. Drawing attention to the very urgent issue of water shortage, the film shows the bleakness of the situation in rural India. <br><br> While it's often easy to slip into a state of indifference, often induced by the comfort of our privileges, at the cost of sounding preachy, it's important to remind ourselves that life is much harder for a large part of the Indian population. What we take for granted is a very rare and sought after necessity for many, and we can do our bit to change this with only a little awareness of environmental concerns.

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