In a parallel universe where men and young boys menstruated, would we change the manner in which we look at it? Would period blood still be associated with impurity, dirt and something to be avoided? Or would we simply pat on the back on a young boy, bleeding for the first time, telling him it's a normal, biological process and we should let nature take its course? <br><br> The short film raises the same questions by delineating a world where when little boys bleed, grown men tell them it's alright. It also draws attention to several concerns pertaining to menstruation that include sanitary waste disposal, its impact on the environment and the role of teachers in easing the experience for school children. Above all, it reminds the viewer, that in a country where over 80 percent women use potentially unsafe and unhygienic alternatives for sanitary pads, it truly is time to end the stigma around menstruation.

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